
BRAND GUIDE
Below is a sample of brand assets and templates that can be used throughout all material to develop consistency and standards.
LOGO
The Afton Park logo is simple and bold. The monogram incorporates the letter A and P forming an upward arrow shape as well as an abstract tree. The logo is meant to convey positivity, upward momentum and connection between nature and design.
Typeface
Work Sans is san serif typeface with a wide variety of weights and style.
It can be downloaded Google and used universally.
Templates
Below you’ll find a suite of templates to help create branded presentations and documents
COLOR
A system of colors has been chosen to communicate our modern approach to design and nature.
PMS 3035
C99/M61/K44/28
#114b5f
Black
C0/M0/Y0/K0
#000000
PMS 7723
C71/M14/Y/58/K0
#64a488